The TAP Project Movement at BYU


Here is some great news about the progress of UNICEF at BYU. This year BYU’s AD LAB will be responsible for the TAP project advertising campaign in Utah! 

The TAP Project was created to help deal with “the little known truth is that lack of clean and accessible drinking water is the second largest worldwide killer of children under five. To address this situation, a nationwide effort was launched during World Water Week called the Tap Project, a campaign that celebrates the clean and accessible tap water available as an every day privilege to millions, while helping UNICEF provide safe drinking water to children around the world.” (

If you are interested in becoming involved and making a difference for children, please contact us.

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